Brand & Growth Lead · Dubai
I build the foundation
brands grow on.
What a brand says. How it looks. How it sounds. I set all three, then build the system that keeps them true as the brand scales.
Scroll · Weaving context, thought after thought
No. 02 · 2026
01 · The short version
01 / 08
Strategy that does not die
in a deck.
Eight years in brand and growth, across fintech, Web3, health-tech and AI. The work is the part that lasts after the launch.
20+
Brands served
110+
Projects delivered
9
Countries reached
02 · How I work · The fixed point
02 / 08
Message first.
Growth after.
Each layer carries the next. I start with what a brand says and how it should feel, then build the identity, systems and growth work that let it hold at scale.
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I
Message
What it stands for, in one clear line.
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II
Tone & feel
How it sounds and looks, everywhere.
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III
System
Identity, templates and production people can actually use.
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IV
Growth
Content, partners and community built on top, never underneath.
03 · The record
03 / 08
Outcomes
leave a trail.
Every number below came from a brand I built or helped build.
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$1.1M
Net revenue in the first four months
Driftfund · 2026
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3,800+
Traders on the platform
Driftfund · 2026
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14K+
Instagram followers since launch
Driftfund · 2026
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15.6K SOL
Raised in a one-hour presale
XMinds · 2024
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#3
Trending on X in the United States
XMinds · launch week
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4.8 / 5
Average rating across six years and 2,000+ students
Udacity · 2020 to now
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125K+
Organic creator audience
Marketing and copywriting content
04 · Selected work
04 / 08
A few things
I’ve made move.
The most recent builds first, then the work that sharpened the craft. Open any of them.
A prop trading brand built from zero for a market short on trust. Built on product facts traders could check, not profit promises.
$1.1M
net revenue in the first four months
Brand system · Racecraft education campaign · KOL partnerships · First marketing and BD hires · Website redesign
Brand & growth · 2026
A family of personal AI agents launched as a token, with a real product, a distinct master brand and specialist agent identities underneath.
3,000+
monthly active users for four quarters
Product definition · Positioning · Brand system · Website · Community · Launch
Brand & product · 2024–25
A private trading education and investment community positioned as a luxury inner circle, not a course.
Live
as a private, invite-only community
Wordmark · Positioning · Website copy · Art direction · Founder voice coaching
Brand consultant · 2025–26
Teaching marketers at scale through weekly cohort sessions, one-to-one coaching and graduation targets met in every cohort.
2,000+
students taught across six years
Advanced Digital Marketing · FWD Egypt · Makeen Oman · Coaching · Cohort leadership
Session lead · 2020–now
Website voice, regional launch work and campaign systems across health-tech, SaaS, retail, financial services and agency teams. Alma Health, Referral Factory, Capita Group, Burberry, Paramount Studios, Bromford, Zooba, Orascom Group, NowPay, Incorta, Okaidi, ACUANIX, Creative Closets, Simfield Access Solutions, Syscomm.
9
countries reached through brand work
Market entry · Campaign copy · Website voice · Content systems
Agency & independent · 2019–now
05 · In their words
05 / 08
What it’s like
to work with me.
“Hazem understood the brand before I could fully explain it. He gave EA Wealth Club a name, a look and a voice that match the clients we want, and showed me how to keep that voice consistent in my own content. We launched looking like we’d been around for years.”
“Hazem was born to communicate with people, when I first met him, I told him that his superpower might be his ability to communicate, he’s naturally a leader and a salesman, a good combination that needs a little more experience and knowledge to be something great.”
“Hazem is skilled at making content, he’s super pro-active too. Hopefully we can work together again in the future!”
“I really loved how he did present using drawings and that made the new information and definitions clear enough to understand fully”
“Collaborator .. He answers all questions. Always seeks to develop the lecture and the way of explanation.”
06 · Where I stand
06 / 08
Brand is where I lead.
Product and marketing make sure it holds.
I work at the intersection of product management, digital marketing and brand ownership. That means reading a brand the way the business does: through users, product truth and the numbers underneath.
01
Product management
Discovery, roadmaps, user flows, launches
02
Digital marketing
Content, SEO, CRM, analytics, paid media
03
Brand ownership & growth
Positioning, identity, voice, partners
Beyond the job title
A system only works
if people can live in it.
Agency-side in London, founder-side in fintech and Web3, and in front of thousands of marketing students: the through-line is building the part that lets good work hold. I am here for the work that needs to become clear, trusted and real.
Product ownership · Certified product thinking
- Product Management Nanodegree, Udacity
- Product Management Internship, Knowledge Officer UK
- Digital Marketing & Marketing Analytics Nanodegrees
- Google Ads Measurement & Display
After hours
Curiosity needs
a room of its own.
Independent work in AI alignment and human–AI interaction keeps the professional work honest: open systems, strong taste and a refusal to confuse a polished surface with a solved problem. Music is where I go quiet: wordless expression on the piano and the bass guitar, the instrument that holds a song together without asking to be noticed.
111
111
111 songs · 111 BPM on average · the dot beats at 111
My playlist runs on symmetry · Listen ↗